How do new value propositions get created?   Sometimes you need to read between the lines.   Or sometimes it’s as simple as reading the headlines.   Current lifestyle trends suggest that opportunity exists for harmonizing the workplace with its surroundings.   Sustainable, conscientious building is not a pipe dream.   It is an expectation, especially in our business.
 
Cruzan|Monroe identified an early adopter of sustainability and adaptive reuse – the “creative class” – as an important market segment.   Companies composed mainly of this “creative class” demand quality workplace environments that toe the line between Class “A” and Class “B”/"C” spaces while expressing their corporate values and brands.   Ideal locations for this strategy include in-fill sites, with high functional obsolescence and proximity to affluent communities.


Cruzan|Monroe set out to urbanize the suburban and came away with one of its most successful transformation projects ever.    At Roselle, Cruzan|Monroe transformed a 35-year-old distressed flex project into creative, sustainable office space.
 
C|M chose a well-located building, the key to achieving a “20-minute work/live” goal (that is, having life’s essentials located within twenty minutes of one’s home).  Then, the building received a new lease on life through a complete exterior resurfacing, and an extensive landscape and “hardscape” reworking.  Interior improvements, using sustainable materials and methods, converted the dilapidated space to an open, loft-like workplace, and provided a healthy injection of fun and “cool".